Getting in shape for Geeks

Most geeks usually don't care much about "getting into shape". We've got our toys, and our fingers are usually pretty "buff" from playing our games, typing or using our smartphones. Well this blogger has gotten a little angry at how his body has been responding lately (sluggishly to not at all) so I took advantage of the new year to start with some new goals.

Diet and Fitness

I've started out pretty strong this year on my diet and fitness goals. For those of you that don't know, my wife and I have been on the Carb Lovers Diet for the past 6 months or so. We slipped a little during the holidays but we are back in action this year and I've lost 3 pounds since Christmas. Carb Lovers lets you eat good carbs (whole grains, fiber rich foods etc.) and its secret is resistant starches that come from things like green bananas, beans and potatoes. Its also portion control and some calorie counting. Basically its the way you should be eating for the rest of your life.

My wife's cousin and good friend of mine for years, Jen West (@thejenwestquest) was recently featured on the Rachael Ray show talking about and showing off (in her bikini!) the benefits of Carb Lovers. She has a great blog called The Jen West Quest that follows her daily fitness writing and health goals.
Another great benefit of the Carb Lovers book is that my wife Andrea (of the blog Annie's Angle) has become somewhat of a great cook with all the gourmet and yummy recipes in the book.

I've also been bustin' out a daily arm workout almost every day for the past two weeks and I can already see some results. (ie. my Droid X is easier to pick up above my head). Next... (ugh...) RUNNING.


Best Diet and Fitness Apps

There are some great apps that you can get for your phone to help you keep track of your diet, calories, run and workout.

1. Livestrong - both Jen West and my wife love this one. Mostly a calorie counter (helpful for Weight Watchers and Carb Lovers), the Livestrong app makes it very easy to track your calories and its extensive database of more than 525,000 foods is huge! Its hard to NOT find something. (only for iPhone right now)
2. Cardio Trainer + Racing - A great app for Android that motivates you to keep doing better with voice prompts. Also tracks your run / bike route with GPS and shows you the stats and your best times so you can keep pushing yourself. Features music integration so you can play your music while using the app and Facebook updates.
3. Calorie Counter by FatSecret - Android calorie counter with a large database and features a bar code scanner to scan your groceries.

Geeky Fitness Gadgets

My friend at work (Best Buy) showed me her new Fitbit - Wireless Personal Trainer which I thought was kind of neat. This personal trainer collects data about your daily activities, such as exercise intensity levels, calories burned, sleep quality, steps and distance. The collected data is automatically uploaded to your personal Fitbit website where you can track your progress towards personal goals.

Its basically a super geeky pedometer! It even keeps track of your sleeping habits and automatically uploads to your own personal Fitbit website (which is similar to Livestrong.com) to keep track of your eating and workout habits as well.
  
The Garmin - Forerunner 405CX GPS Watch is another geeky fitness gadget that we sell at Best Buy (as well as Amazon ;-). Its an all in one type, GPS, heart rate monitor and distance and calorie computer. A little pricey but if you want a separate all in one solution that you just snap on and take off when you're done, then this gadget will work for you.


Do you guys have any awesome apps or geeky fitness gear that you use? Leave me a comment below!

Why I Started Blogging

Recently, my friend and local blogging entrepreneur Wade Kwon here in Birmingham, asked me and other local bloggers to chronicle why I started this whole blogging thing in the first place. So... let me tell you a little about the history of The Horse...You may wanna make yourself comfortable.

The History of The Horse

So, I started The Horse waaaaay back in 2005 on Blogspot (now Blogger) right after Google had purchased Blogspot and were introducing some new features like, mobile uploads via SMS/MMS and email. I found out that my new Samsung phone could send pictures directly to Blogspot, So I decide to try "mobloging" with my cell phone. The first picture I uploaded was a picture of my little palm tree that I kept on my front porch. I had kept it alive for over 3 years so, I was kind of proud of it.

I remember sending that first cell phone picture. Right after I sent it, I ran into my computer room and loaded up "Josh's Cell Phone Blog" and THERE IT WAS! My plant was on the Internet! I was so excited! I showed everyone I could. After that, you couldn't stop me. The next few years I kept "Josh's Cell Phone Blog" as a personal journal and moblog of my life. I uploaded more cell phone pictures and wrote a paragraph or two every once in a while about what was going on in my life. One particular era that I'm glad I blogged about was the job I got on the Wil Ferrel movie Talladega Nights. I shot as many cell phone pics as I could without getting in trouble with the director and actually blogged regularly during that time. Over time my blogging skillz evolved, (kind of like my nun chuck skills) and late last year (2008) I decided to start blogging seriously. I read all I could about professional blogging, studied SEO, keywords, copy writing and marketing and started up two more blogs where I could share some of my "expertise" about the random things that I have learned over the years (like Wedding Photography, writing, and computer/geek/nerd stuff). I converted a few posts I had done on The Horse about photography to my new blog The Wedding PhotogBlog, specializing in the wedding side of photography. Around that time I also converted Josh's Cell Phone Blog into what you see now as The Horse, a blog about technology, geek and nerd stuff. My most recent venture into online affiliate marketing was to start up a blog specifically to route traffic and business to my affliate, thereby making me money as a middle man. As of the time of this posting, I'm putting the final touches on it and I will be announcing it soon via all of my social networks and blogs.

But why do you blog Josh?
Seems like kind of a waste of time. I guess it boils down to a few reasons for me:

1. Monitization - This economy has everyone worried. I needed a backup job, just in case I lose my primary source of income. Blogging can bring in a small profit if done professionally, you know what you're doing and you're willing to stick it out for a year or so. Google AdSense and other ad networks and affiliate programs DO work, if you are good marketer and know how to promote yourself.
2. Keep Learning - I've always been on a quest for new knowledge. I'm always reading and Googleing and Wikipediaing and writing is a great way for me to have fun learning and finding out about cool things in the world.
3. Helping Others - everyone says I'm a good teacher and that I seem to have a knack for explaining things and making things easy to understand. It gives me a certain satisfaction to know that I've helped someone learn something new that they can use to improve themselves or their business.
4. Chronicling - I also use my blogs (especially The Horse) as a personal journal or diary so I can go back and see what was really important to me at the time and see how and why I've changed. Also I in the new Internet age, I want my kids, years down the road (after we get the new holographic blog), to be able to read and see what was important to me and to know who I was and what I believed in at that point in my life.

Why do you blog? Do you want to learn how to blog? Check out the Birmingham Blogging Academy if you want to get serious or maybe just become more informed about the blogosphere.

(Photo by john_a_ward)

My Thoughts on Linux Ubuntu 8.04

You might be saying, "OK, Josh, you've have had a month now to play around with your new Dell Mini 9 and Linux Ubuntu 8.04, are you gonna say something about it or teach us something anytime soon or just keep it all to yourself?" (Or, maybe this is the first time you heard about my new toys). The real truth is, I don't really feel qualified to "teach" anyone about Linux (even Ubuntu) quite yet, but what I will do in this initial blog is show you some of the positives and negatives or pros and cons that I have experienced and figured out for myself lately. Maybe this little article will help you make a more informed decision about trying out, or even switching to one of the many Linux flavors available right now.

A (VERY) brief history of and intro to Linux (especially Ubuntu)

In short, Ubuntu Linux stems from the old Unix operating system on which the internet's backbone resides. The name "Linux" comes from the Linux kernel, originally written in 1991 by Linus Torvalds. The rest of the system, including utilities and libraries, usually comes from the GNU operating system announced in 1983 by Richard Stallman. The original kernel has evolved and is still in use today in the modern Linux distributions including Ubuntu. Ubuntu uses the GNOME GUI for its graphical interface. The interface is slightly different but, to put it simply, the GNOME interface is as easy to use as Windows and alot more powerful and customizable than Windows and OSX.
The kernel (or core) of the Linux operating system is considered by many as one of the most stable operating systems in the world. For you this means less to no hang-ups, reboots, and no blue screens of death.
Installation is comparable with Windows XP installation, and just as easy (or difficult). Updating is done automatically and on a regular basis so the operating system is always up to date with the latest security fixes and there is a huge support community online in Ubuntu forums and tutorial sites.
Linux has a long and nerdy history, if you care to explore it in more detail but for now I'll go into some of the pros and cons of Ubuntu that I have experienced personally.

Pros:

• It's not Windows. You are free of the chains of Microsoft.
• Simple installation of the operating system and applications
• Very secure operating system (No viruses, spyware, malware or adware protection needed!)
• Open source (anyone can examine and tweak the code)
• Free alternatives to almost any 'commercial quality' programs.
• Very helpful and knowledgeable community, and wide range of tutorials and help forums
• Automatic updates always update ALL installed software, not just the OS
• You can make it look and operate almost exactly like XP, Vista or Mac
• multiple work spaces (virtual desktops)
• cool customizable 3d and desktop effects with the powerful Compiz GUI effects suite
• easy to use and maintain with automatic updates

Cons:

• It's not Windows. You have to use an emulator to use any Windows software, and then there are no guarantees the programs will work properly or at all.
• slight learning curve as with any new operating system
• Not all commercial software has Linux versions (but most can be run in a virtual Windows emulator)
• Drivers for some hardware are not available or supported (ie. Samsung monitors, some video cards)
• hard to uninstall applications completely and efficiently

Here's another great site if you want to explore the pros and cons in more detail.
So, I'll leave you with this intro for today and hopefully go into more specifics later on when I learn more about the operating system. I'll also try to share some tips and tricks to using Ubuntu in the following weeks.

(Photo by yum9me /FLICKR)

Google Apps and Working in the Cloud (Part 2)

As some of you may know, I got my new Dell Mini 9 Netbook a few weeks ago from Dell. My new project is to move as much of my work and productivity schedule to an online format (cloud), not on my computer. The reason for this is that I have a super small solid state hard drive (8 Gig), so I can't store music, photos or much else on my hard drive, but I can store, use and point to these items in "the cloud". The new terminology for this is "working in the cloud". The cloud refers to applications that run on the Internet such as Google Calendar and Google Docs. Google actually has a whole host of cloud applications that you can use to "mobilize" your life. These applications can then be accessed by you or anyone that you share them with.

Here are some places you can go to for cloud usage and storage:

• Photo Sharing and editing - Flickr, Google's Picasa, Picnik, Adobe Photoshop Express
  
• Documents / Word Processing - Google Docs, Scribd
  
• Planning: Google Calendar
• Web Based Operating Systems - top 10 list here
• Presentations / slide shows - Sliderocket, 280 Slides
  
• Drawing and 3d graphics: Google SketchUp, The Scribbler, Imagination Cubed
• Storage - ZumoDrive, Box.net (up to 1 Gig for free!)

All of the above are completely free cloud sharing and storage utilities that are sponsored by ads (so free for you!). Cloud computing is becoming more and more popular as smaller devices like netbooks, smartphones and other small smart devices are introduced.

With the above positive benefits of cloud computing comes a warning. Many if not most of the cloud applications in use now are not 100% secure. So, use with caution. Don't leave sensitive financial (credit, bank, investment accounts) or private information (where you live, phone #s, addresses) in the cloud. These sites can be hacked just as easy as an email account or website. There hasn't been any major problems or leaks so far, but just use these sites with caution. Always have a backup somewhere and keep financial and personal information locked and encrypted on a physical drive. Other than that, enjoy the cloud!

(photo by mansikka on Flickr)

SEO and Blog Advertisements, Annoying or Essential?

So, I've been kind of obsessing about learning all I can about SEO (Search Engine Optimization), AdSense and web / blog advertisement companies lately. I've found some great ones and some not so great ones and I've been playing around with ad placement, size and color to see what works best for me.


(Jeremy Schoemaker of Shoemoney.com, an ultra successful SEO marketing guru and his little AdSense check back in 2005)

I know some of your may find ads annoying, but they are an essential tool for any working blogger or webmaster to have in their toolbox. They allow us to continue to provide you with great content that you can use and relate to and helps compensate us financially for the money and time we put into creating our blogs / websites in order to keep our readers up to date with new and interesting content. And that's all I'm going to say about that (before I wander too close to the Google AdSense TOS electric fence ;-)...

So, for all you webmasters, if you are not using an advertisement network on your self hosted website / blog or Blogger blog you should definitely check it out. I think the best thing that implementing an ad network does for bloggers is motivate them to pump out good content and think about keywords (writing interesting / popular articles about topics that they love).

Here are some great ad networks to start you out:

• Google AdSense / Adwords: By far the most popular and most widely used, Google pretty much started the modern ad network and is still the biggest player today. If you've got subscribers, you WILL make some money... and another bonus is the amazing integrated Google Analytics that tells you everything about your website.
  
• AdBrite: Smaller network but high payoffs so far for me. I've been seeing some encouraging numbers from AdBrite lately
• Netklix: They claim to have ads on sites like Photobucket and Drudge Report. I just started with these guys this week so we'll see how they are. I'll report back later.
• WidgetBucks / Yieldsense: This looks like a great affiliate style ad network. (I haven't tried it yet but it might be next and definitely in my new blog.)
• Infolinks: An "In-Text" linking style ad network. This is one of those double underlined mini pop up bubble style ad systems. To keep your readers on your page. Paid as CPC (Cost Per Click)
• Clicksor: Both an "in-text" and full featured text and graphical banners as well as full pages and pop-unders.

So, check those out on your own time (after you get done reading The Horse... of course!) and leave me a comment if you think these suck or you find any new ones that I might be interested in.

Next time: SEO (Search Engine Optimization) and why you should care...

The Power Of The Domain Name

I bought my first domain name ... ever the other day. I know, its kind of sad, I've been a geek this long and have never bought a domain name. I've always used my ISP's free FTP space to store my personal web page and shared files. So, I had the annoyingly long URLs like:

http://bellsouthpwp.net/x/a/xabbu/joshweddingportfolio.html or

http://www.themostspectacularlylargebusinessname.com/thissubdirectorythattheyhavewhereistoremystuff/joshuaself/mypersonalfiles/index.html~314159265

Yea, that's easy for a potentially paying client to remember you by... Maybe they'll just visit the guy with the website URL that they can remember: joesmithphotography.com. (photo by droїd on Flickr)

So, I finally bought joshuaselfphotography.com, suctionhorse.com, and theweddingphotogblog.com for my photography (mostly wedding) business website and my wedding photography blog. I bought it through GoDaddy and it was probably the easiest thing I've ever done. Now I need to get a nice website built and throw it up on joshuaselfphotography.com.

So, I thought I'd share some tips on finding a good / useful domain name tips and secrets that I have found out recently. First, domain name trivia!:

What is the Domain Name System?

The Domain Name System (DNS) helps users to find their way around the Internet. Every computer on the Internet has a unique address – just like a telephone number – which is a rather complicated string of numbers. It is called its "IP address" (IP stands for "Internet Protocol").

But it is hard to remember everyone's IP address. The DNS makes it easier by allowing a familiar string of letters (the "domain name") to be used instead of the arcane IP address. So instead of typing 192.0.34.65, you can type www.icann.org. It is a "mnemonic" device that makes addresses easier to remember. (photo by Collin Anderson on Flickr)

Translating the name into the IP address is called "resolving the domain name." The goal of the DNS is for any Internet user any place in the world to reach a specific website IP address by entering its domain name. Domain names are also used for reaching e-mail addresses and for other Internet applications.

fromthe InterNIC website

• Technicians at the University of Wisconsin developed the first 'name server' in 1984. With the new name server, users were no longer required to know the exact path to other systems (using long IP addresses). And thus the birth of the current addressing system in use today. A year later the Domain Name System was implemented and the initial top-level domain names, including .com, .net, and .org, were introduced. Suddenly 121.245.078.2 became 'company.com'.

• Today there is an estimated 19 million domain names registered, with forty thousand more registered every day. The Internet continues its unprecedented growth into the stratosphere and there is really no end in sight.

• Where it used to cost $100 / year it now costs only $7.00 or less to register a domain name and some companies provide discounts for purchasing their other products (web hosting, spam blocker, email, etc...)
• Squatting and reselling of domain names has become BIG business recently. I know some people who do this exclusively for their job and make GOOD money!

So, here are some steps for finding the best domain name for you or your business:

1. research, research, research your domain name. Does anyone else have something close? Keep brainstorming until something original and catchy comes out!
   
2. Think about SEO and how being descriptive with your name will help increase traffic to your site. Use at least one descriptive word in your domain name. (ie. Net"Flix".com, photographyblog.com, bigcupcoffee.com, Lloydsrestaurant.com)
   
3. pick the least amount of words possible to make your domain. The smaller the name, the easier it is to remember! (de.licio.us, ebay.com, YouTube.com)
   
4. try pick a catchy / rhyming / cleaver name but keep it simple. Stay away from complicated / alternate spellings, try not to use dashes "-" or other special characters.
5. ".com" is the MOST popular and quickest remembered by the public, followed by ".net" and ".org". The average person will confuse or forget domain extensions like ".info", ".biz", ".me" and ".mobi" but, if you do buy the ".com", go ahead and buy the rest of them. This keeps your personal brand and name safe so no one can steal it in the future and blackmail you trying to sell it back to you. Then have the rest of them 301 redirected back to your ".com"

Just remember, your domain name is your image, brand, business, and personality all in a little nutshell. It will determine if someone will be interested enough to click on a link to your site or pass it by. Follow Step 1 until you get it perfect!

I hope these have helped you guys out in your domain name hunt. Do you have a tip that would help our readers out in finding a good domain name? Please leave a comment and help out the community!
(photo by twinsparc)

Wedding registries and recent happenings

Photo by legos+dream on Flickr
Well, you know its getting serious when you spend almost 4 hours at Bed Bath and Beyond and actually have fun. Yes, Andrea and I were registering today for our wedding gifts that we will hopefully receive from our generous guests this coming June.

For those of you who haven't heard... yes, I'm getting married on June 27 to my best friend. I talked a little bit more about her in my previous post "Ahh... Engagement, Wedding Planning and Getting Serious". Anyways we had a blast today registering and I think we picked out some cool stuff.

For those of you who haven't quite gotten to this step yet, never fear, The Horse is here to help ya out with some advice for how and when to register.

• Most wedding planners and websites say to register a good 4-6 months in advance. This gives you a chance to change and move things around or delete items that were "impulse registers".
• Stick with one store for the majority of your registry and a maximum of three stores or you run the risk of spreading yourself thin.
• Your main store should have a wide variety of home goods. Some great stores to register at are places like: Bed Bath and Beyond, Pottery Barn, Macy's, Target, and Wal-Mart.
• Many couples are also choosing to register at internet storefronts. Sites like Amazon, Etsy, and Ebay have either actual online registries or shared wish lists.
• Try an online registry compiler like MyRegistry.com.
• Be sure to check your store's return policy. Many, like BBB, have a very liberal return policy. They will even give a cash rebate for anything that you decide you don't want after the wedding! (very nice!)
  

The store employee will usually tell you to register for more than you need and try to push the more expensive china on you. These days many couples on a budget are not registering for expensive china that they will probably never use, and in its place, registering for more useful items like small electronics, or high end pot and pan sets from brands like All-Clad or Calphalon (we chose the latter).

But, after all is said and done, don't get caught up in the technicalities of it all. This is the time for you guys to have a fun day with each other getting to know each other's tastes and likes. Make it an afternoon when you don't have anything else planned... oh, EAT BEFORE YOU START!

Twitter - The next big thing or TOO MUCH! (or how I learned to stop hating)

What is this Twitter thing I've been hearing about, and why should I care?

You may have been asking yourself this question lately (or maybe not). But I'm here to clue you guys in on the next big social media craze. Twitter!
So, you've heard of MySpace. Maybe you have a MySpace page, and even if you don't, I guarantee that you at least know someone that has a MySpace page. How about Facebook? Facebook is for the more calm, intellectual types. YouTube? Flickr? This is called Social Media.

According to Wikipedia:

Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.^[1] The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. ^[2] This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences.

So, basically social media is:

• computer and Internet based
• revolves around human beings
• is shared multi-media or text with groups or everyone

It naturally brings people together through blogs, stories, pictures, videos, games, applications stored on the Internet and accessed by anyone that the author allows.
I won't go into the specifics of each site but they all have their strengths and weaknesses. I will, however tell you about my latest addiction, Twitter.

Twitter is a microcosm of social media ideas, in its simplest form. It asks you the question: What are you doing? and you answer in 140 characters or less. Basically, it lets everyone who follows you know what's going on in your life.

Isn't this the same thing as a Facebook status update?
Well, yes and no. Updating your status in Facebook is usually done once or twice a day at most and only for letting people know the really important things. Sending a Tweet (as they are called in the Twitterverse) is done as often as you want! Find a funny video? Tweet it. Want to break some recent news before anyone else? Tweet it. Announce a new blog post, party, trip, movie, tv show or book you've seen or read? Tweet it! Twitter is more of a micro-blog that you can quickly update to let people know whats going on with you and what you think is cool. You can tweet as much or as little as you want. To me its kind of like taking the pulse of social media. You get to hear about all the cool stuff first from your Twitter buddies.

So, just sign up, find some people and businesses and even celebrities to follow and people will start following you back. Its a great way to meet friends, get advice on a hobby or learn about a topic you are interested in. The trick is to follow people that will give you good information that you want to hear. If someone is ticking you off, just unfollow them. Its not as drastic as a MySpace unfriend... Check out my Twitter feed in the sidebar to your right and follow me. I'll help you --->

I may get into Twetiquette (yes, we add "Twi"to everything) in a later post but I'll leave you with the decision:

Is Twitter right for me?

• Do you love social media? Are you slightly OCD about having to know what's going on in your friend's lives? Have you secretly ever wanted to be an exhibitionist? (not that way, dirty mind!) Are you on the Internet ALOT? Do you like knowing stuff first, ahead of everyone else? Do you like meeting minor and even major celebrities? - Then Twitter is for you! Go sign up now!
• You've heard MySpace and Facebook are full of perverts and stalkers, so social media must be bad. You don't really use the Internet that much. You would rather go read an encyclopedia to learn about your hobby or interest. You would rather just keep to yourself. If someone wants to know about me, they can call me or write me a letter. Zzzzzz... I'm boring myself just writing this...

OK, so I'll admit, you've got to be a little geeky to like Twitter. Its takes some upkeep, but its worth it to me in the payoff of new friends and personal free advice you can glean from your Twitter friends.

Next time, Twitter desktop clients and Twetiquette...
.

Resolutions and Promises for the New Year

If you could make one resolution this year that would be guaranteed to come true, what would it be?
Lose weight? Earn more money? Travel? Learn a new skill?

We all have our New Years resolutions. Its a good time to "start over" and think about your goals for the following year. What if I told you that you could guarantee yourself success in any of these areas? Listen to what these guys said:

"Doing what you love is the cornerstone of having abundance in your life."
- Wayne Dyer

"Opportunity is missed by most people because it is dressed in overalls and looks like work."
Thomas Edison

"Luck is a dividend of sweat. The more you sweat, the luckier you get."
Ray Kroc

The best effect of any book is that it excites the reader to self activity.
~ Thomas Carlyle ~

Follow their advice and you are GUARANTEED to achieve your goals.

• Love what you do: You will never get traction in your goals if you don't like doing that thing. Do you enjoy working out or exercising? If not, is there a way to make it fun for yourself and make it a habit that you will enjoy?
• Put some muscle into it!: Nothing worth having is free, or even easy for that matter. Want to make more money with your photography business? Put some time and energy into making a great portfolio, create and run an ad for your business in: a local newspaper, Facebook, Google AdWords, make business cards, network...
• READ!: all you can about the subject you want to learn about. Learn from other people's success and mistakes. Then take that model and add to it using your own style or flair.

With that in mind, I still usually make a few modest goals at the beginning of the year to just keep pushing myself a little bit more. So here are mine for 2009:

1. eat better and lose 20 lbs.
2. design and set up JSP (Joshua Self Photography)'s website and gallery for my wedding photography business.
3. start up "WaiterGossip", a new blog and website for all restaurant industry employees. (more info coming soon).
4. start up a new photography blog on Blogger (DONE! Check it out...)
   
5. Start writing more short stories and screenplays on Storycrafter.
6. Revamp my photography portfolio
7. Revamp my wedding photography portfolio
8. Start a new ad and marketing campaign for JSP and get at least 5 weddings this season.
9. Pay off 2 credit cards
10. Plan our honeymoon road trip.
11. Get married!
12. Save $20 / week

So, yea... looks like I got a little ambitious. I'll use this as a list to mark off as the year goes by. I know, now that I've written them down, that I can't just sit around watching Entourage and X-Files all day, I need to do something productive.

I also want to quickly thank all of my new readers for checking out The Horse. I will strive to provide some entertaining, or at least readable information that you guys can use this year. I know its gonna be a good year! Woot!
.

Making The Sale With Your Wedding Photography Clients

photo by blog.jmc.bz from Flickr

I guess the most critical time for a wedding photographer comes, not when you get an appointment, but at that final decision making time, when your client has to decide either to go with you or "keep looking" and how to encourage your wedding photography clients to close (with YOU) on the booking/sale.

So what are some good ways to "make the sale"? I'm going to share a few that I have learned but I'm really looking for you guys to help me with some good ideas so please leave me a comment or advice on how you would do it.

So, when you've shown your client all of your portfolios and have given your sales pitch, its down to your potential client making their final decision. I've been reading just some general sales articles and ideas that could apply to wedding photography, so try some of these:

1. "Does this sound fair to you?" / use final closing phrases. Read this great article from the Missouri Small Business Development Centers for some great tips on closing a sale.

2. Ask them which package they would be interested in. Giving them choices helps put them in the mindset of having already made the right choice of YOU!
   

3. Offer to beat the price of any competition... even if its by $50 or $100. (I've gotten 2 wedding bookings this way!)

4. Offer to add freebie's if the negotiation is going sour... (free or discounted engagement shoot, free 8x10, etc...)
5. "Do you think that this (option) would be something that you would be interested in?"
6. Know you client's potential "wants" as well as their needs. (ie. Brides want to look like models in a magazine, needs would be: Traditional group photos for grandma's picture window.)
7. Don't be too anxious or nervous. People can smell desperation. Be yourself. Be honest. Let them know upfront what they are getting. Write out and practice some key selling points that you will talk about ahead of time if you are the nervous type.
8. Finally, be prepared for the close. "Let's get this paperwork out of the way, so I won't waste any more of your time..." (actually have all the paperwork printed out so that its easy for the client to fill out and it answers all your questions about the "when" and "where")

In closing: Be organized, be yourself, know how to provide a solution to your client for their needs AND wants, then know and practice closing.

Please leave me a comment if you have any other good suggestions for closing a sale and I'll add them on here!

Essentials For Booking Weddings For Photographers

The other day, I got a surprise phone call for a wedding photography shoot in January. She was referred by a bride's mother from a wedding that I shot last year. Since I wasn't expecting any new business until Spring, I found myself a little rusty and unprepared on the business and sales side.

So I thought I would post a few tips for all you wedding photographers, to make sure you guys attract and KEEP your business rolling throughout the year, not just Spring and Summer.

Before meeting your potential client, be sure to have an answer for these questions (because I've been asked them hundreds of times):

How much do you charge?
This one may be tricky to determine, but it usually depends on your experience, the quality of your portfolio and if you came highly recommended. My advice start free... yes free, for your first wedding.

1. Charge only for the price to develop or print out your photos and the price of the proof book. Put the best of the best from that shoot into your portfolio.
2. Then, the next wedding start low-balling. I'm talking about ridiculous prices ($100 -$200). And explain to your client that you are "just starting out" and to give you a chance and you'll give them their money's worth and much more. Then give the client a full workup package (unlimited hours, six 8x10s, two 11x14s, etc...). Basically you won't make any money off of this shoot either... BUT now you have a GREAT looking portfolio and your client will be proclaiming your generosity to the world!
3. Make sure you have pimped your name out to your first clients with extra business cards and freebies, asking them that, in exchange for your low price, would they mind giving a testimonial that you could quote and use in your marketing and to please pass my name around to anyone they know that has a wedding coming up.
4. After 2 or 3 weddings like that, you'll have an AWESOME portfolio that will sell itself and you can slowly start charging "regular price" and putting together packages to maximize sales.

Why are you so expensive?
There should be several reasons that you can explain to your client the big WHY in wedding photography:

• Intangible Artistry. Photography is a skill and an art. A professional doesn’t simply memorize what all the camera buttons do; you are able to capture the beauty and emotion of your client's day in a unique way. Good photos are more than just technically correct, they are the culmination of the skills you have learned and your creative "eye".

• Like professionals in any other field, wedding photographers have worked out their pricing system for a reason, and it's not just to part your client from their money! Professional photographs are a wonderful way to capture memories. They are not essential, but they are priceless. A good photographer will provide the client with photos that are worthy of becoming part of their family's history.

• Equipment. High quality camera bodies can cost $5,000. Lenses can cost $1,000 each. And at 2,000 to 3,000 frames per wedding, even a good camera will need to be replaced every couple of years not to mention flashes, light meters, tripods, camera bags, etc...

• Hidden Work. Every meeting with potential clients is an investment of his time, whether you get the job or not. You will spend time with them before the wedding to go over your plan for the day, the shot list, and the design of any albums you may wish to purchase.

• Once the wedding is shot, you will spend hours editing, retouching, and color-correcting hundreds of images and then creating an album and/or online gallery of the final wedding photos.

What do I (the client) get if I go with you?
This is up to you and how much you are charging. But make sure your client knows the answer to this up front.

How long will/can you work?
Make sure there is an hour limit or hourly rate in your contract (charging for overtime after a certain amount of time), or you'll be at the reception till the cow's come home... literally.

Do I get the (digital) negatives to make copies for myself?
According to federal law, images produced by a professional photographer are copyrighted the moment they are created. Federal law prohibits copying or reproducing copyrighted material without permission from the owner of the copyright, i.e., the photographer. If a client copies or scans your photos, the photographer should be paid just as if they were buying reprints. If you or your videographer transfer the proofs to videotape, the photographer should be paid just as if you were buying reprints.

BUT, photographers are free to negotiate and sell their negative rights away to the client for free or for a fee. I suggest negotiating a minimum fee for the rights that would be the same price as a client would spend purchasing reproductions or enlargements from you. That way you both come out ahead and the photographer doesn't lose enlargement sales.

What kind of packages do you have?
Be creative with this, but there are some standards. Have "Small, Medium and Premium" type packages and make the Premium package be a better deal for the client (give a slight discount for the individual items). Then they are more likely to buy the Premium.

Next time:
How to encourage your clients to close on the wedding booking/sale...

Digital Camera Buying Advice For Christmas for Non-Geeks

How do I buy the right digital camera for my budget? Which brand is better? How many megapixels do I need. What the heck is a megapixel?

These are some of the questions that I will try to answer for you guys here on The Horse this holiday season.

A common problem that non-geeks have when buying a digital camera is the wide range of choice and brands available in point and shoot and DSLR cameras. Well, I'm going to help you out by giving you some definitions that you can use on your salesperson to sound (and actually become) more knowledgeable about digital cameras:

Point and Shoot: this is a still camera designed primarily for quick and simple operation. Most of them use an easy autofocus system for focus and automatic systems for exposure and whitebalance as well. Most are relatively inexpensive and manufacturers are adding more and more features as time goes by. These are very popular and a great buy for the casual photographer.

DSLR (Digital Single Lens Reflex): a digital camera that uses a mechanical mirror system and pentaprism to direct light from the lens to an optical viewfinder on the back of the camera. DSLRs are often preferred by professional still photographers because they allow an accurate preview of framing close to the moment of exposure, and because DSLRs allow the user to choose from a variety of interchangeable lenses. Most DSLRs also have a function that allows accurate preview of depth of field. (from Wikipedia)
Most of these bad boys are fairly expensive (start at around $500) but are well worth the trade-off in features and speed. More on these in a later post...

Optical Zoom: The ability to physically zoom the camera with the mechanics and glass of the lens. This amount is measured in "X" (ie. 4X Optical Zoom)

Digital Zoom: this type of zoom is actually a cropping of the sensor in your camera and the software interpolating the digital resolution of the cropped area. Because interpolation disturbs the original pixel layout of the image, as captured by the camera's image sensor, it is usually considered detrimental to image quality. Also measured in "X".

Josh's Camera advice: Digital=BAD, Optical=GOOD. You want more optical zoom on your point and shoot.

Flash Memory (and other storage media): this is the place where your pictures will be stored on your camera. Most are small cards, some less than one inch in length that are removable. Flash memory can be erased and programmed many times. Some types of flash memory are:

• SD Flash (very common, comes in "Mini" and "Micro" versions)
• Compact Flash (older but still used in some Nikon cameras)
• Memory Stick (Sony proprietary)
• xD (Olympus and Fuji proprietary)

Be sure to know what kind your new camera has and how to use it or transfer you pictures to a computer or printer.

Megapixel: A megapixel is 1 million pixels, and is a term used not only for the number of pixels in an image, but also to express the number of image sensor elements of digital cameras or the number of display elements of digital displays. For example, a camera with an array of 2048×1536 sensor elements is commonly said to have "3.1 megapixels" (2048 × 1536 = 3,145,728). (from Wikipedia)
This may sound nerdy, but basically, the more megapixels the camera is rated the higher resolution you can take pictures at. Of course there are downsides to a larger megapixel rating:

• larger memory storage card needed (more expensive)
• each picture takes up more room on you memory card
• longer transfer times and slower shooting times on a P&S
  

What it boils down to is: Unless you are printing out 8x10's or larger, the normal consumer needs no more than 6-8 Megapixel sensor to print out very sharp 4x6 photos.

Josh's Camera advice: don't splurge on the bigger megapixel rating on a point and shoot. 6-8 Megapixels will be enough.

So, to finish off, some of the best new point and shoots for this season in my opinion are:

1. Nikon Coolpix S series
2. Canon PowerShot series
3. Sony CyberShot series

Other great picks are: the Kodak EasyShare series and Fujifilm FinePix. But research your camera before you buy it using your new knowledge (above) and get the best features for the best price for your giftee (which may just happen to be yourself ;-)!

Enjoy, and I hope everyone has a Merry Christmas!
Remember the reason for the season...